ProVen Probiotics have been sold via Holland & Barrett (both online and in-store) since 2017 and the company now stocks seven products from our range under the brand name Pro-Ven.
Holland & Barrett is one of the world’s leading health and wellness retailers and is the largest in Europe, with more than 1,600 retail stores and 150 years’ experience in the industry. The company supplies its customers with a wide range of vitamins, minerals, health supplements, specialist foods and natural beauty products and is focused on innovation and sustainability.
As a leading brand in the friendly bacteria (probiotics) industry, Pro-Ven is a key part of the range of products Holland & Barrett sell to support the gut.
The seven Pro-Ven products that Holland & Barrett have selected, provide specific gut and health support to a variety of customer groups – both adults and children.
Why friendly bacteria?
Our bodies contain more microbes (bacteria) than human cells and our gut bacteria (or microbiome) is established at birth when bacteria are transmitted from mother to baby. This microbiome then develops fully during the first 2-3 years of life as the baby is exposed to different external factors.
The microbiome is vital to support a healthy life and, once it is developed, each of us has around 100,000 billion viable bacteria living in our intestines. These bacteria comprise around 1,000 different species and 5,000 strains and weigh around 1.5kg in total. They do not live in our stomach as the environment is too acidic for the bacteria to survive but are a key part of the physiology of our small and large intestines. 95% of the bacteria reside in our large intestine where the layer of bacteria on the gut wall is up to 200 cells thick.
Everybody has their own individual microbiome, which is influenced by our diet, environment, lifestyle, genetics and early exposure to microbes. We all carry both good and bad bacteria in our guts and it is the diversity and balance of these bacteria that is key to supporting health.
Lactobacillus and Bifidobacteria have been identified as the two most helpful bacteria species in the human gut microbiome and are the species of bacteria most widely researched to date.
Why choose Pro-Ven?
With Lactobacillus and Bifidobacteria in all products, research-backed product formulations and clear evidence of product safety, Pro-Ven has been chosen by Holland & Barrett to form a key part of this category, providing five adult products, each with a different focus.
Adult Acidophilus & Bifidus – 25 Billion
Women’s Lactobacillus with Cranberry
Adult Acidophilus & Bifidus – 50 Billion
Acidophilus & Bifidus with Digestive Enzymes
25 billion live bacteria per two capsules with digestive enzymes and calcium to support the digestive process
Acidophilus & Bifidus with Multivitamin for Children
The company also stocks Pro-Ven’s Acidophilus & Bifidus with Multivitamins for Children to help support children who may have a limited diet and are unlikely to be eating fermented foods, which provide live bacteria naturally.
Children are also likely to eat less vegetables, which provide prebiotic fibre to help feed the friendly bacteria in our gut and to maintain the diversity of bacteria required to support health.
Research is increasingly showing that the more diversity we have in the number and type of bacteria strains, the healthier our microbiome is believed to be. In fact, a lack of diversity in our microbiome is believed to be a precursor to illness and health issues.
Whilst the basic structure of our microbiome is established by three years of age, the specific composition will change almost daily throughout our lives. Bacteria forms around half of the faecal mass (poop) we excrete every day and replenishing this bacteria with friendly species depends upon what we eat and drink and any medications (especially antibiotics) and supplements we take on a daily basis.
ShapeLine 50 Billion
Keen to be at the forefront of the latest developments in the industry, Holland & Barrett already stocks the latest Pro-Ven product, 50 Billion-ShapeLine – the product that we launched in January 2020 to rave reviews.
Currently available online, Pro-Ven 50 Billion-ShapeLine will be arriving at a Holland & Barrett store near you soon.